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Request for Proposal – P.R. Agency

5/01/08

The Business Improvement District (“BID”) of Coral Gables is a 501(c)6 organization dedicated to marketing and advocacy for the Downtown Coral Gables area.

The BID is seeking proposals for the purposes of retaining a Public Relations agency to create and coordinate a targeted PR campaign promoting Downtown Coral Gables as a sophisticated retail, dining and entertainment destination located within a work/live/play urban downtown environment.

The agency will be expected to:

• Work with BID executive director, staff, and Board of Directors to create and coordinate a targeted PR campaign.

• Create a media kit that will visually and verbally represent Downtown Coral Gables; fact sheets, marketing communications materials, press room, etc.

• Target high-end international and national publications within various niche markets including culinary, fashion, consumer travel, and its corresponding vertical segments.

• Execute, coordinate and staff existing (or new) Downtown Coral Gables events

• Secure and coordinate media visits

• Work with the GMCVB, Coral Gables Chamber of Commerce, City of Coral Gables, and other local partners to leverage additional media opportunities

Agencies with major U.S. and international media relationships, as evidenced by sample coverage for existing or former clients, are preferred.

If you would like to receive a copy of the request for proposal, please send an e-mail to [email protected] with your full contact information.  The deadline for receipt of the proposal is May 30th, 2008.

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