The Business Improvement District (BID) of Coral Gables’ mission is to promote commercial vitality to Miracle Mile and Downtown Coral Gables, and to act as a strategic catalyst for the overall improvement of the area.  Through the implementation of marketing and advertising programs, and engagement in the form of advocacy, this collective organization of property owners and merchants position Downtown Coral Gables as a desirable place to shop, dine, play, live and do business.


The BID of Coral Gables is a non-profit 501(c)6 organization incorporated in July 1997. Originally it encompassed property within the designated geographic area of Douglas Road to Le Jeune Road (east–west) and Aragon Avenue to Andalusia Avenue (north-south).  In November 2007, due to the overwhelming demand from businesses just outside the northern boundary of the district, the geographic area was expanded to include one more block north, making the northern boundary Giralda Avenue.  This expansion was a result of the district’s re-election in August 2007.  Every five years, the property owners reconsider the charter and elect to continue the BID organization.  In 2012, the BID was re-established once again by an overwhelming majority of its property owners.


The BID allows for provisions of an equitable and reliable means of financial support, management and long term funding.  A BID is an organizing and financing mechanism used by property owners and merchants to determine the future of their retail and commercial area.  The BID is based on state and local law, specifically Florida Statute 170, which permits property owners and merchants to band together to use the city’s tax collection powers to “assess” themselves. These funds are collected by the city and returned in their entirety to the BID and are used for purchasing supplemental services (e.g. advertising, promotions and special events) beyond those services provided by the city. The BID’s charter includes a five-year “sunset” provision, whereby the district requires ratification every five years by a majority of its property owners. The BID was last reinstated in 2012 through 2017.


The involvement of BID property owners and business owners is crucial to its success, and to the success of the district. Members may serve on a committee (Marketing, Streetscape Project, Overlay Study, etc.) or on the Board of Directors.

The BID Board meetings take place on the third Wednesdays of the month and are held the Westin Colonnade Hotel at 8:30 AM. Here are the date for upcoming board meetings.

January 21st
February 18th
March 18th
April 15th -NEW TIME/Location – 5:30 PM at the Hyatt Regency Coral Gables, 50 Alhambra Plaza
May 20th
June 17th – Cancelled
July 15th
August 19th
September 16th
October 21st

Downtown Overlay District Informational Meeting – Tuesday, September 29th from 5-7 PM at the Westin Colonnade Hotel, 180 Aragon Ave

BID Annual Meeting – Tuesday, November 17th, 2015 at 6:30 PM at the Westin Colonnade Hotel, 180 Aragon Ave

Committee Meetings
Retail Recruitment Committee – Tuesday, September 15th at 8:30 am at the BID Office



The BID’s Board of Directors is made up of:

6 property owners
6 business owners
1 property/business owner
1 Coral Gables Chamber representative
1 City of Coral Gables representative
1 Resident Advisor

The following individuals currently serve on the 2014-2015 Board of Directors:

President – Mindy McIlroy, Terranova Corporation
Vice-President –  Barbara Tria, Property Owner
Secretary/Treasurer – Gus Fonte, Daisy Tarsi
Member at Large –  Judy Weissel, Property Owner

Denise Erwin, Bulla
Zeke Guilford, Property Owner
Erica Guzman, Aragon 101
Jorge Kuperman, JSK Architectural Group
Matt Lahiff, Westin Colonnade Hotel
Carolina Rendeiro, eMerge Americas
Michael Steffens, Neville Steffens Architects, LLP
Venny Torre, Torre Development
Helena Ulloa, I. Designs Optical

Commission Liaison – Jeannett Slesnick, Coral Gables Commission
Chamber Liaison – Jill Hornik, Jae’s Jewelers
Resident Advisor – Joe Schlipman

The BID Board of Directors may be reached at [email protected] .

The BID office, responsible for day-to-day operations concerning marketing & advocacy, is staffed by the following individuals:

Marina Foglia, Executive Director
Taciana Amador, Assistant to the Director
Daniela Pedroza, Social Media Specialist/Office Assistant


2013-14 Annual Report

November 2014 Annual Meeting Presentation

City of Coral Gables Update November 2014

Copyright © 2000-2015 Business Improvement District of Coral Gables, Inc. All Rights Reserved.


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