The of Business Improvement District (BID) of Coral Gables’ mission is to promote commercial vitality to Miracle Mile and Downtown Coral Gables, and to act as a strategic catalyst for the overall improvement of the area. Through the implementation of marketing and advertising programs, and engagement in the form of advocacy, this collective organization of property owners and merchants position Downtown Coral Gables as a desirable place to shop, dine, play, live and do business.
The BID of Coral Gables is a non-profit 501(c)6 organization incorporated in July 1997. Originally it encompassed property within the designated geographic area of Douglas Road to Le Jeune Road (east–west) and Aragon Avenue to Andalusia Avenue (north-south). In November 2007, due to the overwhelming demand from businesses just outside the northern boundary of the district, the geographic area was expanded to include one more block north, making the northern boundary Giralda Avenue. This expansion was a result of the district’s re-election in August 2007. Every five years, the property owners reconsider the charter and elect to continue the BID organization. In 2012, the BID was re-established once again by an overwhelming majority of its property owners.
The BID allows for provisions of an equitable and reliable means of financial support, management and long term funding. A BID is an organizing and financing mechanism used by property owners and merchants to determine the future of their retail and commercial area. The BID is based on state and local law, specifically Florida Statute 170, which permits property owners and merchants to band together to use the city’s tax collection powers to “assess” themselves. These funds are collected by the city and returned in their entirety to the BID and are used for purchasing supplemental services (e.g. advertising, promotions and special events) beyond those services provided by the city. The BID’s charter includes a five-year “sunset” provision, whereby the district requires ratification every five years by a majority of its property owners. The BID was last reinstated in 2012 through 2017.
The involvement of BID property owners and business owners is crucial to its success, and to the success of the district. Members may serve on a committee (Marketing, Streetscape Project, Overlay Study, etc.) or on the Board of Directors.
The BID Board meetings take place on the third Wednesdays of the month and will resume in January 2014. The BID’s Annual meeting will take place on Tuesday, November 19th at 6:30 pm at the Westin Colonnade Hotel.
The BID’s Board of Directors is made up of:
5 property owners
5 business owners
1 property/business owner
1 Coral Gables Chamber representative
1 City of Coral Gables representative
1 resident advisor
The following individuals currently serve on the 2012-2013 Board of Directors:
President – Burton Hersh, Burton Hersh PA
Vice-President – Helena Ulloa, I. Designs Optical
Secretary/Treasurer – Gus Fonte, Daisy Tarsi
Member at Large – Mindy McIlroy, Terranova Corporation
Jose Bolado, J. Bolado Clothiers
Wayne Eldred, Tarpon Bend
Denise Erwin, Seasons 52
Zeke Guilford, Property Owner
Michael McMahon, The Westin Colonnade Hotel
Abe Ng, Sushi Maki
Judy Weissel, Property Owner
Commission Liaison – Frank Quesada, Coral Gables Commission
Chamber Liaison – Carolina Renderio, Right Space Management
Resident Advisor – Orlando Abella, Greater Miami Investments
The BID Board of Directors may be reached at firstname.lastname@example.org .
The BID office, responsible for day-to-day operations concerning marketing & advocacy, is staffed by the following individuals:
Mari Gallet, Executive Director
Taciana Amador, Assistant to the Director
Stephanie Pineiro, Office Assistant
District of Coral Gables
220 Miracle Mile, Ste 234
Coral Gables, Florida 33134